CrossFit and Facebook Live have signed a deal to carry live CrossFit events and other programming throughout the year. While the terms of the deal were not disclosed, it is believed that Facebook paid CrossFit for the programming that will also be streamed (and archived) on Games.CrossFit.com and CrossFit’s YouTube channel.
CrossFit Games general manager Justin Bergh said, “We’re splitting our audience to a certain extent, but we also feel like we’re getting new lift and new engagement by having it on multiple platforms.”
Sports Business Daily is reporting that CrossFit will produce up to 40 live shows throughout the year, including the CrossFit Games. Also, shows like “Coaches Corner” and the already produced show “Frenemy Friday” will continue on the Facebook Live platform.
“Few things bring people together like live sports events, so we look forward to fans on Facebook rallying around CrossFit’s biggest moments,” said Dan Reed, Facebook’s head of global sports partnerships.
Reed’s comment opens up the possibility that we will see other live sports start to show up on the social media platform.