Michelob ULTRA’s Super Bowl Commercial was released this morning and several CrossFit Games athletes are in it. Dan Bailey and Becca (Voigt) Miller are prominently featured at the end. It also looks like 2010 CrossFit Games champion Kristan Clever is shown doing GHD Sit-ups and Brooke Ence is doing burpees and carrying a person on her shoulders.
Set to the Cheers theme music, the commercials (there’s a 30-second and a 60-second version) are met to connect Michelob ULTRA’s lower carb beer to the healthier lifestyle of CrossFitters, spin classes and boot campers.
What do you think? Does the tie to the fitness community appeal to you?