Following the announcement that the Individual and Team winners of this year’s CrossFit Games will receive a Glock pistol in addition to cash prizes, many commented on social media upset with the announcement. Broadly reached out to Dave Castro for comment following the firestorm.
At the very end of the article, Reebok’s stance on the controversy is given, “As the title sponsor of the Games, we unfortunately do not have input regarding other partners or promotions. While we understand CrossFit’s foundations are tied to law enforcement, military and first responders, we do not agree with this decision, particularly in light of current events in the United States.”
Reebok also publicly commented on Twitter with a similar response.
@danielbartels We don’t agree with CrossFit’s decision on this. Unfortunately we don’t have input into their other partnerships & promotions
— Reebok (@Reebok) July 15, 2016
While this controversy will likely be forgotten once the CrossFit Games conclude next Sunday, it begs the question of whether this has put a strain on the relationship between CrossFit and Reebok.