Back in January of this year, Paleoethics signed a three-year sponsorship agreement with the CrossFit Games. The agreement increased awareness of the growing supplement company, but the only way to purchase Paleoethics products was online via the company’s website or on Amazon.
That is until now. Yesterday, The Vitamin Shoppe announced that it signed a deal to become the exclusive retail partner for Paleoethics. The Vitamin Shoppe has over 700 stores throughout the United States and Puerto Rico in addition to its online store.
“We are thrilled to be the exclusive national retail partner for Paleoethics,” said Doug Jones, Chief Merchandising Officer at The Vitamin Shoppe. “Launching true innovation that resonates with some of our best customers is a strategic goal of ours. We see a lot of value in Paleoethics’ sponsorship of the CrossFit Games™, and look forward to partnering with them to become the destination for athletes nationwide to meet their supplementation needs.”
Max Marion, Founder and President of Paleoethics, stated, “We are very excited about the partnership with The Vitamin Shoppe. Working with a powerful retailer gives us instant national coverage, which makes Paleoethics so easily accessible to consumers. Their highly knowledgeable staff is a true asset to spreading our message of a better way to supplement, and we’re thrilled at the opportunity to work with them.”