Andrew Hiller – Taylor Self and Hiller dive into a critical discussion about MetFix, its similarities to CrossFit, and Greg Glassman’s involvement (or lack thereof). In this 38-minute video, they express their frustration with MetFix’s branding and leadership, particularly around transparency and Emily Kaplan’s role.
Hiller went live on YouTube after his Instagram post sparked 252 comments where he questioned Glassman’s involvement with MetFix (0:01). Hiller argues MetFix is essentially CrossFit rebranded, lacking novelty, and questions why affiliates would choose it over CrossFit’s established brand recognition (1:30).
They discuss their experience at a BSI event, noting Glassman’s excitement for Broken Science Initiative, aka BSI, (focused on teaching critical thinking) contrasts with his lack of involvement in MetFix. They recall Emily Kaplan mentioning MetFix once during the BSI event, suggesting a disconnect between Glassman’s priorities and MetFix’s branding (4:42).
Hiller criticizes Emily Kaplan, MetFix’s apparent leader, for lacking a deep fitness background (noting her journalism roots and recent entry into fitness post-Glassman’s 2020 tweet controversy). He expresses frustration that Kaplan doesn’t engage with critics or clarify MetFix’s mission, accusing her of manipulative branding by implying Glassman’s active involvement (7:27).
Hiller critiques a MetFix seminar described in a podcast with Dale King, where the focus was 80% nutrition and 20% movement (e.g., teaching a doctor to deadlift). He argues this is indistinguishable from CrossFit and questions Kaplan’s qualifications to teach fitness, emphasizing CrossFit’s simplicity (e.g., “Fitness in 100 Words”) (14:27).
They discuss MetFix’s attack on CrossFit Games athletes as a divisive marketing tactic, arguing it misrepresents what CrossFit gyms offer (community and general fitness, not just elite athletics). They criticize MetFix’s $2,000 annual affiliation fee for offering “zero value” compared to CrossFit’s brand recognition, which drives new clients. Hiller fears MetFix’s rebranding could harm affiliates by reducing visibility (20:09).
In summary, Hiller wraps up his frustration…MetFix is CrossFit without transparency about Glassman’s minimal involvement or its identical methodology. He urges MetFix to admit it’s the “same thing but nerdier and dishonest,” warning affiliates against buying into false advertising. Taylor agrees, and they conclude this is their final word on the topic (34:52).
