CrossFit has announced that it has partnered with Hustle Up for the 2024 CrossFit Games season. Hustle Up will be the official sponsor of the Masters, Teenage and Adaptive CrossFit Games in addition to the official sponsor of the 2024 CrossFit Semifinals.
“Over the three weeks of the CrossFit Open, more than 343,500 athletes from 185 countries participated in the world’s largest participatory sporting event, showcasing just how large our community is,” said Don Faul, CEO of CrossFit.
“Hustle Up will provide an additional avenue to bring the global community even closer together, as we have a new way to communicate our shared passion for fitness with our 12,000-plus affiliates and members in 146 countries.”
Hustle Up is a new fitness app built for CrossFit affiliate owners and athletes. The free app includes affiliate programming, various training programs, timers, personal record-keeping and leaderboard challenges. Additionally, Semifinals organizers will be able to use the app to communicate with volunteers and Semifinals spectators can book events within Vendor Village.
“A thriving community requires a solid foundation,” said Florian Jullien, CEO of Hustle Up. “We’re thrilled to provide CrossFit with a global solution that unites athletes, coaches, gym owners, event organizers, and volunteers, fostering collaboration and progress through our app.”
The 2024 CrossFit Semifinals will take place over three weeks from May 17 to June 2.
The Masters and Teenage CrossFit Games will be held in Birmingham, Alabama, and Kalamazoo, Michigan, respectively, from August 29 through September 1. The Adaptive CrossFit Games will be in San Antonio, Texas, from September 19-22.
