Last week we shared that Northern Spirit would be providing uniforms to individual and team athletes at Semifinals. This morning, CrossFit officially introduced Northern Spirit as the Official Sponsor of the 2024 CrossFit Games Semifinals and the 2024 Masters, Teenage and Adaptive CrossFit Games.
With this, Northern Spirit will be providing uniforms to all athletes competing in the Masters, Teenage and Adaptive CrossFit Games this season. All judges and volunteers at these events will also receive apparel from Northern Spirit.
“We’re very proud to work with CrossFit to help facilitate the growth of the sport internationally and meet the ever-increasing demand around the world for CrossFit-branded apparel,” said Malek Chenia, founder of Be Sport, owner of Northern Spirit.
“The partnership with CrossFit further allows us to support the global network of affiliate owners, coaches, and CrossFit members, and our mission and values align perfectly with those of CrossFit. The sport personally changed my life when I walked into CrossFit Louvre in France and I will be forever grateful for that. We’re looking forward to supporting affiliate owners across the globe as they continue to change lives every single day.”
GORUCK will provide the uniforms for the individual and team athletes at the 2024 CrossFit Games.
About Northern Spirit
Founded in 2013, Northern Spirit is a French fitness apparel brand and is part of the Be Sport Group, a company portfolio that includes Hustle Up and Wodabox. Since being acquired by the group, it has established itself as one of the pre-eminent clothing brands in the European CrossFit community. Northern Spirit product is designed and crafted in house in Lyon, with CrossFit training at the forefront of that process, ensuring optimum performance through the use of premium materials. The brand operates from two distribution hubs in Europe and Texas, USA and ships worldwide.
