In a deal announced earlier this week, CrossFit, LLC, has entered into a new partnership with Levels, a health tech company specializing in continuous glucose monitoring and biomarker testing.
Levels was co-founded by Dr. Casey Means, President Trump’s current nominee for U.S. Surgeon General. The partnership will bring glucose tracking, lab testing and nutrition insights to CrossFit affiliates.
CrossFit affiliates around the world will get access to Levels’ platform to help improve the metabolic health of its members. With a focus on affiliate education and engagement, the goal will to equip affiliate owners and coaches with the tools needed to optimize their health beyond constantly varied functional movements, executed at high intensity.
“Since its inception, CrossFit has empowered millions of individuals to own their health outcomes through our measurable approach to fitness and nutrition,” CrossFit chief brand officer Nicole Carroll said. “A partnership with Levels is a natural extension of our shared commitment to data-driven self-knowledge and health education.”
Levels will be in Albany, New York, this August for the CrossFit Owners & Coaches Conference ahead of the 2025 CrossFit Games. This will provide gym owners in attendance to meet directly with the Levels team to learn about how to best utilize Levels’ tools for the benefit of their community.
“This partnership reflects a deep alignment in values,” Levels president and co-founder Josh Clemente said. “We’re honored to support the CrossFit mission by providing tools that help individuals personalize and optimize their metabolic health journeys.”
Levels is also now listed as one of the partners of the 2025 CrossFit Games.
