CrossFit is launching a new in-person nutrition course called Applied Nutrition. This is a one-day, in-person course “packed with interactive lectures, hands-on activities, and real-world applications.”
Jocelyn Rylee created the course and was on the CrossFit CF Network earlier this week to discuss the new seminar with Sevan Matossian.
That’s all well and good.
But then Jocelyn joined Denise Thomas on the CrossFit YouTube channel. The live show was titled Talking Nutrition with Jocelyn and Denise. As Andrew Hiller constantly harps on, the thumbnail and title is critical. I’m not sure this title is captivating enough to draw viewers…but time will tell.
Ok, regardless of that, I click to begin watching. During the small talk intro, I am curious what the name of the course is and wanted to learn more.
So I head to the show description to find the link. Here’s what I was greeted with…
The show description is standard template wordspeak. There is nothing about the new nutrition course, Applied Nutrition. The links take you to generic pages on CrossFit’s website.
Why is there not a link directly to the Applied Nutrition course?
If people take the time to watch this video, they are probably curious about the new course, want to learn more and maybe even sign up!
Instead, you force them to find it themselves. We all know the more steps you add, the less likely someone actually does something.
So here it is, here is the link to learn more about the new CrossFit course, Applied Nutrition: https://www.crossfit.com/applied-nutrition
There are four Applied Nutrition courses currently on the calendar between October 8 and November 8.
Oh, great. At the 56:14 mark (see, I’m actually watching this), Jocelyn mentions the link is in the live chat. the LIVE CHAT. That only a handful of people were watching when it was live. Way more people watch after the livestream is over.
The live chat isn’t even available for hours after the stream ends. Did they put the link in the comments where it will be easily available? No. Is it in the show description? No.
Is it on the screen where you have to type it into a web browser manually? Yes. FML.
Again, here is the freakin’ link: crossfit.com/applied-nutrition
