Just over two years since the free fitness and gym management platform launched, Hustle Up is permanently shutting down. In an email sent to those on its email list, the H-Up Team shared, “It is with great emotion that we announce the permanent shutdown of the H-Up app.”
History
Hustle Up burst onto the scene in 2024 when it was announced that the new platform would be the official sponsor of the Masters, Teenage and Adaptive CrossFit Games and the official sponsor of the 2024 CrossFit Semifinals.
Then in 2025, it was announced that Hustle Up had extended its partnership with CrossFit through 2027. As part of the new three-year deal, Hustle Up would be an Official Sponsor of the CrossFit Games, the Presenting Sponsor of the CrossFit Owners and Coaches Conference and Affiliate Party, the Presenter of the Last Chance Qualifier and event management platform for the International Affiliate Summits.
Following that announcement, the Hustle Up app hosted the Last Chance Qualifier where athletes registered, submitted scores and saw the results on the leaderboard. Now with Hustle Up shutting down, I have archived those results.
In November 2025, CrossFit announced the upcoming 2026 CrossFit Owners and Coaches Conference, presented by Hustle Up. Even in March 2026, Hustle Up was still listed as the Presenting Sponsor in an article on CrossFit’s website.
However, despite the three-year commitment and the previous announcements leading up to this year’s Games, Hustle Up was absent from the list of sponsors for the 2026 CrossFit Games and the CrossFit Owners and Coaches Conference, likely a sign of what was announced today.Â
