In a letter from Justin Bergh, General Manager of the CrossFit Games, possible future changes and enhancements to the CrossFit Games season and the Games itself were addressed. The letter published on Monday Bergh discusses the potential move out of Carson in 2017, enhancements to the Games site (games.crossfit.com) and app, and partnering with content providers outside of the United States to broaden the viewership of the CrossFit Games event.
The 2016 CrossFit Games marks the 10th year of the event and the 7th year at the StubHub Center in Carson, California. Each year, it seems like there are not enough capacity, especially for the tennis stadium events held on Friday and Saturday night and the final event on Sunday afternoon. With the announcement that CrossFit is considering moving the Games to a new location (or locations), it could open up the possibility that the Games are held outside the United States at some point in the future.
Finding a broadcast partner in Europe, Australia and other locations could also mean significant growth in the sport overseas as more people will be exposed to the Sport of Fitness. This exposure would help grow the affiliate community and could improve the competitiveness of some regions outside of the United States.
