A year after GORUCK was named the Official Apparel and Footwear Provider of CrossFit and the CrossFit Games, the partnership has ended. This afternoon GORUCK was removed from the CrossFit Games website as an official partner.
The news comes after I reported that CrossFit apparel on the GORUCK website was massively discounted.
GORUCK is not the only brand to no longer sponsor the Games this season. Momentous, another large sponsor last year, has been removed from the Games site.
The Games website now lists Rogue Fitness, U.S. Border Patrol and JOCKO GO/JOCKO MÖLK as the primary sponsors. JOCKO was a sponsor in 2024, but it appears they have upgraded their sponsorship for the upcoming year.
Other partners of the 2025 CrossFit Games include YETI, Federal Air Marshal Service, ROKA, 2POOD, PBFit (new), GOWOD, SurfaceCo and STRONG Coffee.
