CrossFit has announced that GORUCK will be the Official Apparel and Footwear Provider of CrossFit and the CrossFit Games. The news comes a day after CrossFit redesigned the CrossFit Games logo and NOBULL ended its 3-year sponsorship agreement.
GORUCK is not, however, the title sponsor of the CrossFit Games as NOBULL and, before that, Reebok, had been. Instead, GORUCK’s partnership goes beyond just the CrossFit Games and will also focus on CrossFit affiliates and the overall community.
As part of the new agreement, GORUCK will launch a new CrossFit-branded apparel line along with delivering apparel and footwear to all CrossFit Seminar Staff. All CrossFit trainers who hold a Level 1 Certificate or higher will also get access to exclusive programs, discounts and other benefits with GORUCK.
“The heart of GORUCK is the community – the people who have been with us since the beginning, pushing themselves, being better, and serving others,” said Jason McCarthy, Founder and CEO of GORUCK. “And while the community has evolved, the pillars on which it exists are the same. These pillars and commitment to community are the connective tissue with CrossFit, which is why I am confident this will be a successful relationship for years to come.”
GORUCK will also be the presenting sponsor of the 2024 CrossFit for Health Summit.
Speaking on the partnership, Don Faul, CEO of CrossFit, said, ““CrossFit and GORUCK share a very similar ethos – a belief in the power of doing hard things and a deep commitment to community.”
Faul added, “GORUCK has been an important part of CrossFit for years, putting affiliates, coaches, and our overall community front and center in the work they do to build exceptional products. We are incredibly excited about how this partnership will serve our global community.”
