Under Armour Enters the Functional Fitness Shoe Game

Under Armour is entering the functional fitness market. The upcoming shoe, available for purchase on December 26, is called the UA TriBaseā„¢ Reign. According to Under Armour, athletes training in functional fitness, high intensity training and weightlifting.

The shoe weighs in at just 10.3 ounces and has a 2mm heel-to-toe offset. The upper is made of a combination of a tough ripstop material and durable mesh. The medial and lateral part of the shoe feature rubber wrapping to add durability, especially during rope climbs.

The heel appears to have a bit of a lower profile than current shoes available on the market, but includes an external heel counter for increased stability and a locked-in heel.

There appear to be four colorways available – black with a gum sole, white with a gum sole, white with a black sole and red with a black sole.

UA TriBaseā„¢ Reign, available on UA.com beginning December 26.
UA TriBaseā„¢ Reign, available on UA.com beginning December 26.

The UA TriBaseā„¢ Reign will be available in both men’s and women’s sizing beginning the day after Christmas at UA.com. The will retail at $120.

We are not sure if they will be available at other retailers or online at Rogue Fitness.

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