Velites. Velites. Velites. Three months ago I would wager to guess that almost no one in the United States knew about Velites. But after multiple partnership agreements over the past several months that is changing. Today, Velites was named the Official Jump Rope, Grip and Wristband Partner of the World Fitness Project.
The news comes a day after the WFP announced its partnership with pliability.
“We’re excited to announce Velites as a partner for the 2025 World Fitness Project Tour,” commented Ryan Husband, Director of Business Development. “Velites has been known for innovation in the functional fitness space, in multi domains. Their team is made up of an incredible group of hard-working individuals and we’re proud to collaborate alongside them to carry out a meaningful partnership.”
The partnership with Velites and pliability are for the 2025 WFP season.
Velites is now a partner of both the WFP and the CrossFit Games. Last week, CrossFit announced Velites as the Official Apparel and Footwear Partner of the 2025 CrossFit Games. And in February, CrossFit and Velites entered into a new three-year partnership making Velites the Official Jump Rope, Grip and Wristband Partner of the CrossFit Games.
So it looks like Velites has made a splash with both the CrossFit Games and now the World Fitness Project. And if that wasn’t enough, you can get HYROX-branded wristbands, jump ropes and gymnastics grips.
Velites is based in Spain and was founded in 2015. What began as a jump rope company has grown into grips, belts, apparel and event footwear.
