Reebok, Navy Seal Foundation Announce New Partnership

Chris Irwin with Reebok Employees before Memorial Day Murph
Chris Irwin with Reebok Employees before Memorial Day Murph

Reebok, the sponsor of the 2019 CrossFit Games, has announced its new partnership with the Navy SEAL Foundation (NSF). Reebok is now the “Official Human Performance Partner” of the NSF and will support and honor the Navy Special Warfare (NSW) community during key holidays and promotions through 2020.

The partnership officially kicked off earlier this week, June 2, at the inaugural Boston Frogman Swim, a 5k open water swim across Boston Harbor. And now through the rest of the year, Reebok is offering a 20% Heroes Discount to military personnel and their families on and at Reebok stores nationwide with a valid military ID.

Conor Murphy Chris Irwin Reebok
Conor Murphy Chris Irwin Reebok

“Fitness grounds people – it’s an enabler to what matters most. We’re eager to tap into
this underlying force to help beneficiaries of the NSF, who have sacrificed so much, be
their best selves,” said Chris Froio, SVP and GM, Reebok North America. “We’re
extremely proud to enter into this meaningful partnership with the Navy SEAL

While you are here, The Barbell Spin is dedicated to providing the best coverage of the CrossFit Games day in and day out. We don’t hide behind a paywall as we think the fan should not have to pay to keep up with the sport they love.

We do, however, have expenses to maintain and to continue to expand what we can provide to you, our reader. One of our primary sources of income is the Rogue Fitness affiliate links. By clicking on the link below when making a purchase at, we receive a small commission. There is no added cost to you.

Regardless of whether you purchase anything through Rogue, we appreciate your support and will continue to bring you the best in competitive fitness!