Matt Souza digs into the Dalibor Snyder, the new CrossFit CFO (Chief Financial Officer), and his previous work experience. He then checks out Berkshire Partners’ website to see what companies they own outside of CrossFit, LLC.
But maybe the bigger news is that Souza finally upgraded this phone.
Ok…back to more important things…
For those who are not aware, Berkshire Partners was brought in by Eric Roza to help acquire CrossFit back in 2020 (8:35). Roza, Berkshire and a few others pooled funds to buy out Greg Glassman.
Souza then hits up CrossFit’s page on the Berkshire website. Souza has obviously been to this page and studied it as he quickly notices that the Berkshire team involved with CrossFit has been changed (16:19). Howard Singer has been removed from the page.
Thanks to the Wayback Machine you can see Singer was once on the team.
A quick glance at LinkedIn shows that Singer left Berkshire Partners in August 2024 and is now the owner of Vital Care Infusion Services.
At 19:04, Souza shifts his focus to Dalibor Snyder. He is the new CFO at CrossFit, LLC.
Snyder has been a CFO at five previous companies since 2015 prior to joining CrossFit in September.Â
His longest tenure as CFO at any of those companies was two and a half years at True Religion Brand Jeans. Snyder was at True Religion when it entered Chapter 11 bankruptcy in September 2017. He remained with the company through January 2019 as the company worked through bankruptcy.
True Religion completed its restructuring and exited Chapter 11 bankruptcy in October 2020, nearly two years after Snyder left.
Souza reads into Snyder’s background and hypothesizes he was brought in for one of two reasons. One, CrossFit wants to move to a direct-to-consumer model. Or, two, he could assist in a financial restructuring.
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