Over the past year Gymreapers has made a push into the CrossFit space. First, it began by sponsoring athletes in the space like Justin Medeiros, Austin Hatfield, Anikha Greer and Ellie Turner. Furthermore, they sponsored the 2025 Syndicate Crown and most recently became the title sponsor of Wodapalooza.
This past week, however, Gymreapers has officially entered into the grips market. Last week Roc Pilon, Founder and CEO of Gymreapers, shared that Gymreapers had acquired Victory Grips.
As part of the deal, Gymreapers acquired the grips brand along with “all associated intellectual property.”
For those who do want to purchase Victory Grips, you can still go to victorygrips.com or the new page on the Gymreapers website…where the Black Friday deal remains intact.
Because both companies are private, details of the deal were not disclosed.
