HYROX has had an affiliation program for years. However, in 2024, HYROX launched a new education and training platform called HYROX 365. This new model has accelerated its affiliate growth as the company just added its 5,000th affiliated Training Club.
Back in March 2023, HYROX had just over 800 affiliated gyms worldwide. That grew to close to 2,700 by the end of 2023. And now 2024 has continued that growth trajectory as over 2,300 new clubs became affiliates this year.
“As we continue the global build-out of the sport of HYROX, developing exceptional training and coaching offerings is key to the long-term success of the sport,” shared Christian Toetzke, HYROX CEO. He added, “Community and culture building happen at the local level in the gym every day, which makes our Performance and Training. Club partners with the foundation of the sport; I’m excited to see the rapid adoption of the 365 offerings.”
As part of it affiliate program, HYROX 365 utilizes a three-tier model that includes the HYROX Performance Center, HYROX Training Club and HYROX Performance Coach.Â
HYROX is looking to continue its growth into 2025 and expand beyond their current 600,000 active racers.
HYROX has recently become a trend amongst CrossFitters, elite and regular gym-goers, over the past year. Tia-Clair Toomey, James Newbury, Jay Crouch and Maddie Sturt are taking on HYROX Melbourne this weekend.Â
