The WFP, or World Fitness Project if you haven’t been keeping up, is a new fitness league created by a team with Will Moorad leading the charge. The WFP Instagram page has slowly dripped information over the past month. And for whatever reason, yesterday was the day that they decided to go all-in on podcasts.
Early Thursday morning, Talking Elite Fitness published a pre-recorded video on their YouTube channel where Moorad and Jackson Terry, WFP’s Director of Operations, answered questions about their new venture.
Then Thursday afternoon the duo hopped on Coffee Pods & Wods with Pedro for a live show. While some of the topics were the same, Pedro delved into some new topics and dug deeper on previously answered questions…
1:11 – How was your Christmas?
2:15 – When did the World Fitness Project become a thing?
4:28 – Did the World Fitness Project become bigger than you thought it would be?
5:53 – Did what happened at the Games impact the creation of WFP?
7:17 – Was it easier to launch WFP given what happened with Lazar?
8:32 – Did you consider having exclusivity of competing at the WFP?
9:20 – How did Jackson get involved with this?
10:45 – Where the hell did all of this money come from?
12:02 – Have they talked with CrossFit about WFP?
13:50 – How did you structure the timing of the events around the Games season?
15:33 – How will athletes do both WFP and In-Person Qualifying Events?
17:28 – What if CrossFit programs Semifinal events on top of WFP event?
18:00 – What criteria is WFP to extend Pro Card invites?
19:30 – How does a ‘Challenger’ earn a Pro Card?
21:59 – How do you qualify for the Finals?
22:33 – Are we expecting a different Top 20 Pros for 2026 season?
23:41 – Will there be a live stream, documentaries, other media?
24:30 – Are you outsourcing the production of the live stream and media?
25:13 – Do you have dates and venues finalized?
25:35 – Is it different for Moorad to be on the organizer side versus athlete side?
28:19 – How is programming the workouts?
28:45 – Is Moorad consulting with anyone on the programming?
29:41 – Is the programming finalized?
31:38 – How will you manage time constraints, venue limitations with respect to programming?
32:29 – Will the Europe event be in the Scandinavian area?
33:33 – Does Moorad’s existing relationships impact Pro-card invites?
34:40 – Cue the gargle…
35:38 – How did you decide to invite Luka Đukić?
37:10 – Will 2026 see more than just two tour events?
38:13 – Will the WFP work with the PFAA?
39:10 – What will the season champion be called?
40:15 – What is the aim of the WFP?
41:51 – Will the venues accommodate outdoor events like swimming?
42:52 – Have all 40 athletes been offered an invite? Has anyone declined?
43:57 – Are the investors looking to get a financial return on their investment?
45:31 – Will there be community divisions at the competitions?
46:11 – What happens if someone is injured and can’t compete?
47:30 – How many people are involved in this?
47:59 – It’s two events in North America and one in Europe, right?
48:16 – Are the events run by an external organizer?
49:25 – Will there be drug testing?
50:05 – How will athletes get to showcase their sponsors during the competition?
51:29 – Can we speed up the announcement of the athletes?
52:00 – What is the ‘People Matter More’ mantra?
53:31 – Is Will’s bookshelf AI generated?
54:20 – More gargling…
55:55 – May is the first event? Where?
56:43 – Spectators can buy tickets?
56:56 – When is the first Tour Event qualifier?
57:22 – Did they consider using the Open as the qualifier?
57:29 – Will online qualifier be similar to other events?
58:26 – Do they have a team to review video submissions?
