ROKA is one of the most recognized performance eyewear brands in the endurance world. From world champion triathletes to Tour de France stage winners, ROKA eyewear has been worn as athletes have won Olympic gold medals and World Championship titles. Now, ROKA is making its presence known in the CrossFit community.
ROKA has partnered with Rogue Fitness to release a limited-edition eyewear collection engineered for the demands of CrossFit on Thursday, October 26, the start of the 2023 Rogue Invitational. The sunglasses feature ROKA’s FloatFit technology that keeps your eyewear in place during box jumps, handstand push-ups and other rigorous movements all while feeling weightless.
As part of the move into the CrossFit space, ROKA has signed four CrossFit Games veterans including 2023 CrossFit Games champion, Laura Horvath. Brooke Wells, Noah Ohlsen and Chandler Smith have also joined the ROKA athlete team.
“ROKA has always designed performance eyewear and gear to take on the toughest endurance challenge, and the training world is no exception,” said Rob Canales, CEO and Co-Founder of ROKA. “Partnering with these incredible athletes will further showcase the versatility of our eyewear for individuals of all levels.”
The two limited-edition sunglasses, Rogue | ROKA Barton 2.0 ($205) and Rogue | ROKA Matador ($230) are available on the Rogue Fitness website. Both come in a matte black and dark carbon colorway, feature polarized lenses and are co-branded with ROKA and Rogue.
Rogue | ROKA Barton 2.0
Rogue | ROKA Matador